How Fanatics CEO Michael Rubin got LeBron, Jay-Z and Tom Brady to headline the most ambitious event in sports fandom

5 hours ago Business NY Post - Business 1

Michael Rubin is bringing back Fanatics Festival — a glitzy, star-packed sports convention that lost $15 million in its first year — as a strategic play to deepen fan loyalty and cement Fanatics’ dominance across the $500 billion spectator sports industry.

Read The Rest at : NY Post - Business

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